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Filmed on location, shot on Arri Amira and phantom flex for a global TV, Digital and Cinema Campaign; I directed, produced, and edited this film.

Online, the ad was viewed tens of millions of times across the world, and on TV it had Dyson's largest ever media spend.

Principal Crew:

DoP - Phil Davies

Camera ops - Steve Perrott & Me

Production Design - Alec Walker

High Speed - Quench

Sound - Films@59, Echoic Audio

Grade - Lajos Pataki & ME

Dog - Mojo from Birds and Animals

TV version:

Flame/online/dub/mix, Gramercy Park Studios